Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
US Banking Digital Ad Spending 2023
Banks Can Weather the Slowdown by Maximizing Ad Dollars
Banking digital ad spending growth slowed considerably in 2022 and will stay muted this year, falling far below the US average for spending overall. Instead, advertisers are focused squarely on maximizing digital ad dollars and demonstrating performance.
Key Question: How will banking digital ad spending evolve through 2025, and what will it mean for bank marketers?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: US banking and lending digital ad spending is facing another year of low-single-digit growth amid industry and economic uncertainty. But we expect a 2024 rebound as the environment improves and regional banks contribute more to the pie after a tough 2023.
authors
Eleni Digalaki
Contributors
- Ross Benes
- Senior Analyst
- Oscar Orozco
- Director, Forecasting
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com