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Learn More →US Commerce Media Forecast 2025
Retailers Cede Share as Emerging Verticals Find Their Footing
About This Report
Retail media’s rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.
Commerce media ad spending in the US is on track to surpass $100 billion by 2028. While retail media networks (RMNs) will continue to dominate, growth from nonretail verticals will shake up the landscape.
This deck will:
- Analyze our forecast for commerce media ad spending from 2025 to 2028.
- Outline key differences among commerce media cohorts.
- Illustrate anticipated shifts to the broader commerce media landscape.
authors
Sarah Marzano
Contributors
- Oscar Bruce Jr.
- Director, Forecasting
- Suzy Davidkhanian
- VP, Content
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Naomi Rebuelta
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
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