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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Learn More →US Consumer Sentiment Survey: AI Adoption
As Companies Embrace AI, Consumers Signal They Need More Time and Value
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Table of Contents
Executive Summary
Consumer skepticism challenges AI’s rapid industry adoption
AI search faces a trust deficit
Despite unease, consumers anticipate AI advertising surge
AI and AR shopping tools face consumer hesitancy
Implications for marketers
Sources
Media Gallery
About This Report
A September 2024 CivicScience/EMARKETER survey reveals consumer hesitancy toward AI tools. But data also pinpoints areas of receptivity, offering brands a blueprint for strategic implementation.
Table of Contents
Executive Summary
Consumer skepticism challenges AI’s rapid industry adoption
AI search faces a trust deficit
Despite unease, consumers anticipate AI advertising surge
AI and AR shopping tools face consumer hesitancy
Implications for marketers
Sources
Media Gallery
Brands and retailers are rapidly deploying AI solutions—but data from a CivicScience and EMARKETER survey shows consumers aren’t fully ready to trust the technology.
Key Question: How do consumers feel about AI-powered shopping and marketing experiences—and what do their views mean for brands’ implementation strategies?
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Key Stat: Almost two-thirds (65%) of consumers are uncomfortable with AI-generated ads.
authors
Jacob Bourne
Contributors
- Vladimir de Leon
- Chart Editor
- Nikolai Dineros
- Chris Keating
- Director, Research
- Wendy Malloy
- Director, Reports Editor
- Jennifer Pearson
- VP, Research
- Yoram Wurmser
- Principal Analyst
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