Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
US CPG Industry Ad Spending 2024
2-Year Rebound for the Second-Largest Ad Spender Continues but Will Tail Off Next Year
The consumer packaged goods (CPG) industry will spend nearly $50 billion on digital advertising this year, a figure bested by only the retail industry. Growth will be excellent for the second year in a row, but the 2025 outlook is more pedestrian. Among CPG subcategories, toiletries and cosmetics will spend the most.
Key Question: How much will the CPG industry and its subcategories spend on digital advertising this year and out to 2026?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: After nearly flat-lining in 2022, CPG industry digital ad spending will see a second consecutive year of strong growth in 2024 (16.6%). But a spending deceleration is on the horizon.
authors
Ethan Cramer-Flood
Contributors
- Nikolai Dineros
- Zach Goldner
- Forecasting Analyst
- Penelope Lin
- Director, Data Visualization
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
- Oscar Orozco
- Director, Forecasting
- Emman Velasco
- Chart Editor
- Julia Woolever
- Yoram Wurmser
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com