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About
US Creator-Driven Commerce 2024
How Effectively Are Creators and Influencers Driving Purchases From Social Media?
The path to purchase from social media isn’t always linear, but creators play a critical role in getting shoppers to convert. Our survey of US social shoppers unearthed key insights into how creators, influencers, and celebrity influencers are driving purchases from social media.
Key Question: How important are creators and influencers in social shoppers’ path to purchase?
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Key Stat: Creator, influencer, and celebrity influencer content led roughly half (49.5%) of US social shoppers to make a purchase.
authors
Jasmine Enberg
Contributors
- Rahul Chadha
- Vladimir de Leon
- Chart Editor
- Donte Gibson
- Senior Chart Editor
- Na Li
- Director, Primary Research
- Jennifer Pearson
- VP, Research
- Naomi Rebuelta
- Copy Editor
- Yoram Wurmser
- Principal Analyst
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