Creators primarily still rely on social media for monetization, but podcasts represent a growing revenue stream for them. It’s a way to build and grow audiences outside of social. Marketers have taken note—but challenges related to scale and brand safety remain.

Key Question: Why are podcasts becoming a bigger revenue stream for creators—and how can brands take advantage?

Key Stat: Creators in the US will bring in more than $1 billion in revenues from podcasts by next year, per our estimates—a 21.7% jump YoY.

This report can help you:

• Develop media strategy and allocate budget for campaigns (brands).
• Develop go-to-market strategy and showcase opportunities to customers (media platforms, agencies, and solution providers).