Credit card digital account openings are normalizing after pandemic-driven fluctuations. Recessionary factors and Gen Z’s shifting behaviors are slowing growth, but it will stay positive as issuers tap digital innovations—like open banking and alternative credit models—to convert more consumers into cardholders.

Key Question: What are the top factors shaping the digital account opening opportunity for credit card issuers seeking to acquire new customers?

KEY STAT: Credit card digital account opening growth will keep tapering as consumers increasingly opt for alternative financing methods. But evolving offerings—many powered by new tech—will keep them interested.