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Learn More →US CTV Time Spent vs. Ad Spending 2024
YouTube and Netflix Keep Leading the Pack
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Table of Contents
Executive Summary
Most streaming services struggle to crack 5% of the market
Sources
Media Gallery
About This Report
The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.
Table of Contents
Executive Summary
Most streaming services struggle to crack 5% of the market
Sources
Media Gallery
With ad money pouring into connected TV (CTV), streaming services are doing their best to stand out. YouTube, Amazon, and Hulu have established success in the crowded market. But a group of emerging services is attempting to steal viewers and ad dollars from them.
Key Question: How do the top US streaming services compare with each other in ad revenues and time spent?
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Key Stat: YouTube is the only streaming service to receive more than 20% of both US CTV ad revenues and time spent.
authors
Ross Benes
Contributors
- Rahul Chadha
- Vivian Dong
- Associate Forecasting Analyst
- Chris Keating
- Director, Research
- Madan Kumar
- Copy Editor
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Yoram Wurmser
- Principal Analyst
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