Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Most employees using AI are saving less than half a workday per week
Gap’s chief entertainment officer must deliver more than viral moments
LendingTree earnings hint at the future of shopping for financial products
OpenAI announces ChatGPT tools for financial services
JPMorgan sports app deal brings financial education to Gen Z
How last year's creator trends are already changing this year's strategies
Commerce media lessons from Sallie’s new education network
Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
About
US Digital Account Opening Forecast 2023
Traditional Banks Dominate as Consumers Search for Stability
In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks. Even Gen Zers—the main source of account opening growth—will largely opt for trusted institutions. Neobanks will be left in the dust, especially as fintechs and Big Tech siphon away customers.
Key Question: What trends are influencing digital account opening at traditional and digital-only banks?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: Account openings at digital-only banks will likely never fully rebound to their 2019–2021 levels due to economic uncertainty and competition from other fintech challengers.
authors
Caitlin Cahalan
Contributors
- Eleni Digalaki
- Principal Analyst
- Jennifer Pearson
- VP, Research
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com