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About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →US Digital Habits by Generation 2024
Key Areas to Watch by Age Cohort
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Table of Contents
Executive Summary
Gen Z spends more time online than other generations do
Millennial posting is down, but they're still engaged
Gen X’s digital investment is poised to expand—if they can be convinced
Shopping, digital video, and social media keep baby boomers plugged in
Sources
Media Gallery
About This Report
Gen Zers are on a path to take the lead on most platforms, while millennials remain a stable digital population and other generations pick up new habits.
Table of Contents
Executive Summary
Gen Z spends more time online than other generations do
Millennial posting is down, but they're still engaged
Gen X’s digital investment is poised to expand—if they can be convinced
Shopping, digital video, and social media keep baby boomers plugged in
Sources
Media Gallery
The digital habits of each generation have been shaped by technological availability and necessity. While older generations maintain distance between their digital and physical lives, the two have converged for younger generations.
Key Question: Where and how is each generation spending their digital time?
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Key Stat: Millennials lead Gen Zers on 8 of the 12 platforms we track, but Gen Zers are closing the gap on Instagram, Disney+, and Pinterest.
authors
Paola Flores-Marquez
Contributors
- Nikolai Dineros
- Zach Goldner
- Forecasting Analyst
- Penelope Lin
- Director, Data Visualization
- David Morris
- Principal Analyst
- Jennifer Pearson
- VP, Research
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Yoram Wurmser
- Principal Analyst
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