Despite the ecommerce dominance of Amazon and Walmart, nearly half of US online sales remain untapped. During the next two years, the long tail of smaller retailers will compete for nearly $100 billion in incremental ecommerce sales.

This deck will:

• Examine the size of the US ecommerce market by leading retailers’ market share.
• Identify key shifts in market share between 2025 and 2027.
• Isolate the white-space sales opportunities for smaller retailers.

Key use cases:

• Determine market sizing (brands, retailers, and solution providers)
• Develop go-to-market strategy and showcase opportunities to customers (solution providers)