Financial services ad spending is still growing, but at a slower rate than the boom in 2024, which followed initial interest rate cuts. Key sectors like insurance and banking will remain strong through 2026, as these companies are more insulated from tariff uncertainty.

This deck covers:

• Forecasts for financial services ad spending
• What’s driving financial services ad spending
• Ad spending by financial services subcategory, and how they compare to each other

This deck can help you:

• Determine market sizing (banks, insurers, payment providers)
• Develop media strategy, allocate budget for campaigns (brands, agencies)
• Win new business (media platforms)