Key stat: Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.

Beyond the chart:

• US game ad revenues won’t cross the $10 billion mark until 2026, and gaming’s share of digital ad spend is decreasing, as noted in our US In-Game Ad Revenues Forecast 2024 report.
• Most in-game ad spend goes to mobile, and most of the ads are bought by game developers.
• Nonetheless, advertisers should pay attention as intrinsic ads, which appear in games themselves, and programmatic ads increase and as e-sports and other forms of gaming video content take off on YouTube and Twitch.

Use this chart:

• Evaluate gaming ad spend.

More like this:

• Why advertisers need to keep up with consumer changes in streaming, social search, and gaming
• Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox
• Gen Zers are the most adventurous and active digital participants
• US In-Game Ad Revenues Forecast 2024 (EMARKETER subscription required)

Note: All numbers are EMARKETER estimates.