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Learn More →US Hispanic Consumer Media Habits 2024
Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers
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Table of Contents
Executive Summary
The US Hispanic population is young, diverse, and building its economic power
Hispanic consumers are one of the most digitally active groups in the US
The best way to reach Hispanic audiences is to recognize and celebrate their differences
Sources
Media Gallery
About This Report
To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.
Table of Contents
Executive Summary
The US Hispanic population is young, diverse, and building its economic power
Hispanic consumers are one of the most digitally active groups in the US
The best way to reach Hispanic audiences is to recognize and celebrate their differences
Sources
Media Gallery
Growing buying power among US Hispanic consumers makes them a prime market for advertisers. This report examines Hispanic consumers’ top media habits and platforms to better understand where and how to reach this diverse population.
Key Question: What are the leading media preferences among US Hispanic consumers?
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Key Stat: Hispanic consumers will have a higher adoption rate than the total US population on seven of the eight social media platforms we forecast in 2024.
authors
Paola Flores-Marquez
Contributors
- Matteo Ceurvels
- Senior Analyst
- David Morris
- Principal Analyst
- Peter Newman
- Director, Forecasting
- Jennifer Pearson
- VP, Research
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