Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
US Holiday 2021 Review and Holiday 2022 Preview
Preparing for a New Holiday Shopping Calendar
Executive Summary
The 2021 US holiday season posted the strongest retail growth in more than 20 years, bolstered by resurgent brick-and-mortar sales and healthy ecommerce growth. Our first look ahead to the 2022 holiday season forecasts healthy consumer spending patterns and a more stable supply chain.
How much did US consumers spend during the 2021 holiday season?
Total retail spending grew 16.1% year over year (YoY) to $1.221 trillion. Brick-and-mortar sales surged 17.3% to $1.017 trillion, while ecommerce rose 10.4% to $204.20 billion.
What were ecommerce sales on Thanksgiving, Black Friday, and Cyber Monday?
Cyber Monday was the heaviest online spending day, climbing 1.1% to $10.90 billion. Black Friday sales inched up 0.3% to $9.03 billion, while Thanksgiving sales grew 2.3% to $5.17 billion.
Who were the retail winners and losers of the 2021 holiday season?
Amazon, Walmart, and eBay led the way on retail traffic, while Macy’s, Away, and Ticketmaster were among the year’s pandemic rebound stories. On the flipside, Wayfair and Kohl’s experienced notable declines in YoY traffic that also dropped them below 2019 levels.
What is the forecast for holiday sales in 2022?
We expect 2022 holiday retail sales to increase 3.3% to $1.262 trillion, with brick-and-mortar increasing 0.9% to $1.026 trillion and ecommerce climbing 15.5% to $235.86 billion.
WHAT’S IN THIS REPORT? A review of the 2021 US holiday season and an early preview of the 2022 holidays, including our latest US retail and ecommerce spending forecast.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: The 2021 holiday season saw US retail sales grow by 16.1%, the fastest growth rate in more than 20 years.
authors
Andrew Lipsman
Contributors
- Whitney Birdsall
- Senior Forecasting Analyst
- Bianca Carasus
- Researcher
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Blake Droesch
- Analyst
- Caroline Fulford
- Senior Researcher
- Brian Lau
- Digital Apprentice
- Amy Rotondo
- Director, US Research
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com