For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: Email marketing is the top area where US B2B and B2C marketers have increased their direct marketing budget in the past 12 months (62%), according to a survey from SeQuel Response and ISG.

Beyond the chart:

• Email marketing is favored by marketers because of its high return on investment—$36 dollars for every dollar spent, according to Litmus.
• However, nearly half (48%) of US internet users always or often ignore/delete emails from brands without reading them, per a February Airship study.
• To combat that, brands are leaning on AI and automation tools to deliver more personalized, targeted messaging to their audiences.
• Google’s new email sender guidelines could throw a wrench in marketers’ email plans by making it easier to unsubscribe from bulk senders.

Use this chart:

• Identify the areas where marketers are increasing their direct marketing budgets.
• Plan your marketing media mix.

More like this:

• 5 marketing buzzwords worth knowing
• A digital approach to direct-mail campaigns
• 5 industries will see faster growth in US digital ad spending than the average
• B2B digital ad spend growth will slow while social, display, and mobile gain ground

More Chart of the Day:

• 10/4 - Instagram is crucial for creators
• 10/4 - Why apply AI
• 10/3 - Gen Z streams
• 10/2 - How the cookies crumble
• 9/29 - Paid social CPMs plunge