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About
US Mcommerce 2023
Growth Is Slowing, but the Smartphone Revolution Continues as Shein and Temu Make Moves
Mcommerce sales will slow again this year as the market normalizes from the pandemic peak. Even so, as people do more shopping from smartphones, the channel is growing twice as fast as desktop. To stay competitive, retailers need to adopt a mobile-first approach and keep ahead of developments in this dynamic channel.
Key Question: What are the latest developments in US retail mcommerce, and where should retailers and brands invest?
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KEY STAT: By 2027, mcommerce will account for almost half (49.8%) of US ecommerce sales.
authors
Carina Perkins
Contributors
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Angela Kim
- Senior Researcher
- Wendy Louie-Lam
- Senior Forecasting Analyst
- Yoram Wurmser
- Principal Analyst
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