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About
US Out-of-Home Ad Spending 2023
Digital Out-of-Home Gets Back on Track
Out-of-home (OOH) has clawed back ad dollars from a pandemic-induced dip in 2020, but its portion of total media budgets remains reduced compared with pre-pandemic levels. Billboards have entrenched themselves as OOH’s dominant formant. And in-store retail media presents a growth area for advertisers seeking to extend OOH placements.
Key Question: How should marketers adjust to emerging opportunities in the OOH ad market?
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KEY STAT: In 2023, digital out-of-home (DOOH) will regain its pre-pandemic share of total outdoor ad dollars at 31.4%.
authors
Ross Benes
Contributors
- Zach Goldner
- Forecasting Analyst
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
- Tracy Tang
- Senior Researcher
- Paul Verna
- Principal Analyst
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