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Learn More →US Retail Industry Digital Ad Spending 2023
Competition for Consumer Dollars Drives Above-Average Growth
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Table of Contents
Executive Summary
The retail industry will steady the US digital ad market.
Sources
Media Gallery
About This Report
Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.
Table of Contents
Executive Summary
The retail industry will steady the US digital ad market.
Sources
Media Gallery
Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.
Key Question: What’s the outlook for retail industry digital ad spending through 2025, and where is its growth coming from?
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KEY STAT: US retail digital ad spending will grow by 12.2% this year— significantly above the overall digital ad spending rate of 7.8%—to reach $73.55 billion and account for 27.9% of all digital ad spending.
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