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About
US Retail Mobile App Features Benchmark 2022
What Makes Retail Apps Sticky? A Guide to the Features Consumers Value Most
Executive Summary
The pandemic reshaped consumer expectations about the omnichannel shopping journey, which is now often mediated by a retailer’s mobile app. This report ranks the retail apps of 10 leading multicategory US retailers, rating 31 features based on a consumer survey.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- What are the most important retail mobile app features that retailers can offer?
- Which retail mobile app features do consumers value most, both overall and within key categories of features?
- What features do the 10 largest multicategory retailers’ apps offer, and how do they compare in five key feature categories?
WHAT’S IN THIS REPORT? An analysis of the most in-demand retail mobile app features to aid in app development in five key areas. Also, a ranking of 10 leading multicategory retailers based on their apps’ features, weighted according to survey data.
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KEY STAT: Four of the five most valued app features connect the physical and digital shopping experience. Consumers now expect fast, easy, and frictionless omnichannel interactions with retailers.
authors
Suzy Davidkhanian
Contributors
- Caroline Fulford
- Senior Researcher
- Ona Koehler
- Senior Director, Benchmarking
- Na Li
- Director, Primary Research
- Amy Rotondo
- Director, US Research
- Yoram Wurmser
- Principal Analyst
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