Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Most employees using AI are saving less than half a workday per week
Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
About
US Social Commerce Forecast 2024
Sales Spike Thanks to TikTok Shop as Amazon Partnerships Start to Reshape the Landscape
US social commerce sales are set to spike in 2024, with TikTok Shop propelling both buyer and spending growth. Looking ahead, Amazon’s ad alliances with Meta, Snap, Pinterest, and TikTok will drive further sales, indicating that retail media and social commerce are starting to converge.
Key Question: What is the outlook for social commerce in the US in 2024 and beyond?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: In 2024, for the first time, TikTok will have a higher percentage of US users who are buyers than any other platform, at 43.8%.
authors
Jasmine Enberg
Contributors
- Rahul Chadha
- Director, Report Editing
- Nikolai Dineros
- Oscar Orozco
- Senior Director, Forecasting
- Minda Smiley
- Senior Analyst, Social Media
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com