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Learn More →US Social Media Users by Generation 2024
Gen Zers Lead the Pack in Social Media Usage, but Some Platforms Are Reaching Saturation
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Table of Contents
Executive Summary
Social media usage is still rising across generations
Social media users of all ages are adapting to new features
Media Gallery
About This Report
The number of Gen Z social media users continues to rise, but it’s baby boomers who are fueling growth on TikTok and Snapchat.
Table of Contents
Executive Summary
Social media usage is still rising across generations
Social media users of all ages are adapting to new features
Media Gallery
Social media use continues to increase across generations, although some platforms are beginning to experience saturation with Gen Zers. Specific features attracting new users include discussion forums, niche community groups, and social commerce.
Key Question: What social media platforms are generational cohorts using?
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Key Stat: US adults ages 18 to 24 spend more than twice as much time on Instagram, Snapchat, and TikTok as the total population in 2024.
authors
Paola Flores-Marquez
Contributors
- Jasmine Enberg
- Vice President and Principal Analyst
- Zach Goldner
- Forecasting Analyst
- David Morris
- Principal Analyst
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