Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
US Social Network Forecasts 2025
Users Continue to Climb, but Time Spent Will Peak This Year
We estimate that US social network users will grow 1.7% YoY in 2025, with adult users experiencing a nearly 2% uptick. But time spent on social networks among adult users will peak in 2025 and decline next year. Social networks fighting for engagement will lean into video, creators, and messaging.
Key Question: How should brands and agencies adjust their marketing strategies in response to shifts in social network usage?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: Adult social network users will see YoY growth through at least 2029 in the US, even as time spent among this group peaks in 2025 at 1 hour, 54 minutes.
This report can help you:
- Develop media strategy and allocate budget for campaigns (brands, agencies)
- Develop go-to-market strategy (media platforms)
authors
Minda Smiley
Contributors
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Jasmine Enberg
- Vice President and Principal Analyst
- Donte Gibson
- Senior Charts Editor
- Zach Goldner
- Senior Forecasting Analyst
- Madan Kumar
- Copy Editor
- Oscar Orozco
- Senior Director, Forecasting
- Paul Verna
- VP, Content
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com