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Learn More →US Teen Digital Habits 2025
GenAI Joins YouTube, Social Media, and Gaming as a Must-Have
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Table of Contents
Executive Summary
Teens are increasingly comfortable using genAI
YouTube is the leading digital platform among teens
The combination of TikTok, Instagram, and Snapchat is still the essential social media starter pack for teens
Gaming provides social and self-soothing benefits for teens
What does this mean for advertisers?
Sources
Media Gallery
About This Report
While teens retain digital habits from childhood (such as a strong preference for YouTube), their newfound independence and desire to connect with peers has led them to new habits.
Table of Contents
Executive Summary
Teens are increasingly comfortable using genAI
YouTube is the leading digital platform among teens
The combination of TikTok, Instagram, and Snapchat is still the essential social media starter pack for teens
Gaming provides social and self-soothing benefits for teens
What does this mean for advertisers?
Sources
Media Gallery
Teens’ interests vary as they age. But they’re consistent in their devotion to YouTube, social media (especially TikTok), and gaming. One new factor is generative AI (genAI), which they’re already leveraging to improve their day-to-day tasks.
Key Question: Where are US teens spending their time online?
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Key Stat: US teens spend more time on TikTok (1:18) than they do on Instagram (0:33) and Snapchat (0:31) combined.
authors
Paola Flores-Marquez
Contributors
- Suzy Davidkhanian
- VP, Content
- Vladimir de Leon
- Chart Editor
- Joanne DiCamillo
- Senior Production Artist
- Zach Goldner
- Senior Forecasting Analyst
- Dana Hill
- Penelope Lin
- Director, Data Visualization
- Jennifer Pearson
- VP, Research
- Naomi Rebuelta
- Copy Editor
- Minda Smiley
- Heather Sprung
- Senior Editor
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