Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Most employees using AI are saving less than half a workday per week
Gap’s chief entertainment officer must deliver more than viral moments
LendingTree earnings hint at the future of shopping for financial products
OpenAI announces ChatGPT tools for financial services
JPMorgan sports app deal brings financial education to Gen Z
How last year's creator trends are already changing this year's strategies
Commerce media lessons from Sallie’s new education network
OpenAI’s GPT-5.4 sharpens enterprise AI race
Can Quince outgrow its copycat roots?
A sportswear brand bets on technology to deepen ties with runners
About
US TikTok Advertising 2022
Revenues Soar as Opportunities Emerge for Brand and Performance Advertisers
Executive Summary
TikTok is no longer an experimental play—it's a must-buy for an increasing number of advertisers. But advertising on TikTok isn’t the same as on Facebook, Instagram, or YouTube. To excel on TikTok, advertisers must use paid media strategically to support and build on creator-led, user-generated, and owned content.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How big is the TikTok advertising opportunity, and what makes it unique?
- How can advertisers overcome privacy, targeting, ad creative, and other challenges to TikTok advertising?
- What are best practices for advertising on TikTok in 2022?
WHAT’S IN THIS REPORT? Our first-ever forecast for US and worldwide TikTok ad revenues, an analysis of the opportunities and obstacles in TikTok advertising, as well as strategies for success in 2022.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: TikTok’s US net ad revenues will rise by 184.4% to $5.96 billion in 2022, per our inaugural forecast.
authors
Jasmine Enberg
Contributors
- Zach Goldner
- Junior Forecasting Analyst
- Natalie McGranahan
- Senior Researcher and Taxonomy Manager
- Evelyn Mitchell
- Analyst, Digital Advertising & Media
- Debra Aho Williamson
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com