US Wearables Forecast 2025

Smart Devices Evolve as AI and Demographic Nuances Reshape the Market

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US smart wearable users will surge past 100 million by 2025 as AI capabilities drive adoption. Generational preferences, device convergence, and rising form factors like smart glasses and rings will reshape the market through 2028.
Table of Contents

AI capabilities are transforming traditional wearable devices. Shifting consumer preferences, generational adoption patterns, and emerging technologies will reshape the US wearables landscape through 2028, as AI drives market evolution and new use cases.

Key Question: How is AI integration transforming the US wearables market, and what device categories are emerging as winners?

Key Stat: US smart wearables will surpass the 100-million-user milestone this year.

authors

Jacob Bourne

Contributors

Franco Bernasconi
Analyst
Paola Flores-Marquez
Chris Keating
Director, Research
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Evelyn Mitchell-Wolf
Emman Velasco
Chart Editor
Yoram Wurmser
Principal Analyst
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US Wearables Forecast 2025