The news: While many retailers are offering cautious guidance amid macro uncertainty, Victoria’s Secret is striking a more confident tone. The intimates retailer expects Q1 sales of $1.49 billion to $1.53 billion, ahead of analysts’ $1.42 billion forecast, and full-year sales of $6.85 billion to $6.95 billion, topping estimates of $6.8 billion.

Why is this happening? Victoria’s Secret has regained momentum under CEO Hillary Super by sharpening its focus on core growth drivers: bras, beauty, and Pink, its brand aimed at younger consumers.

That strategy helped the retailer exceed Q4 2025 expectations and deliver its strongest streak of comparable sales growth in four years.

• Earnings per share rose 6.5% YoY to $2.77, ahead of the $2.52 expected.
• Revenues increased 7.8% to $2.27 billion, beating the $2.23 billion forecast.
• Same-store sales climbed 8%, well above the 5.6% analysts anticipated, marking the third straight quarter of growth and the longest sustained comp performance in at least four years, according to CNBC.

Implications for Victoria’s Secret and other retailers: The company is doubling down on what works and stepping back from what doesn’t. Victoria’s Secret is winding down Adore Me’s intimates subscription model and converting it into a loyalty program, closing Adore Me’s Mexico distribution center, and initiating a strategic review of DailyLook, the online styling service it acquired through the Adore Me deal.

While narrowing its focus around proven categories and shedding distractions may create short-term noise, it strengthens the foundation for more sustainable growth.

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