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Explore our Research →For Gen Z, a streaming subscription is a one-show commitment
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Mar 10, 2026
Most employees using AI are saving less than half a workday per week
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Mar 9, 2026
Gap’s chief entertainment officer must deliver more than viral moments
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Mar 9, 2026
LendingTree earnings hint at the future of shopping for financial products
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Mar 9, 2026
OpenAI announces ChatGPT tools for financial services
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Mar 9, 2026
JPMorgan sports app deal brings financial education to Gen Z
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Mar 9, 2026
How last year's creator trends are already changing this year's strategies
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Mar 9, 2026
Commerce media lessons from Sallie’s new education network
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Mar 9, 2026
OpenAI’s GPT-5.4 sharpens enterprise AI race
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Mar 9, 2026
Can Quince outgrow its copycat roots?
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Mar 9, 2026
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Learn More →Video KPIs to Compare Performance of Mobile and CTV
Use Insider Intelligence’s Industry KPIs to evaluate campaigns
CTV’s clear advantage is its environment of professionally produced, high-quality video.
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- For premium video, CTV delivers the highest share of ad views across devices. That’s according to FreeWheel, a platform that tracks professional, rights-managed video content of its clients.
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