The positioning: Wayfair is better positioned than many of its peers to navigate the ongoing trade wars, CEO Niraj Shah said on the company’s earnings call, where he outlined some key advantages over rivals.

• Tariffs aren’t new territory for Wayfair—and the company has a proven ability to adapt.
• When costs rise, competition among suppliers on its platform keeps prices in check. Shah pointed to the response to 2019 tariffs, when suppliers that held their wholesale costs steady were able to capture market share and offset margin pressure through higher sales volumes.