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About
Western Europe Marketplaces 2025
How Brands Should Respond to the Rise of Marketplace-First Shopping
Online marketplaces, which already command a significant share of ecommerce sales in Europe, continue to gain ground. With consumers preferring marketplaces over specialty retailers and D2C, the channel is an imperative for maintaining growth. However, navigating Europe’s dynamic and fragmented marketplace landscape requires a sophisticated, nuanced approach.
Key Question: How should brands react to the rise of online marketplaces in Europe?
Key Stat: Third-party marketplaces have a 39% share of total ecommerce sales in Europe—rising to 47% in Austria and 45% in Germany and Italy.
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authors
Carina Lamb
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