The news: US creator revenue growth from social platform payouts will accelerate to 19.9% and reach $4.31 billion in 2025, per a new EMARKETER forecast.

Driving the news: Helping creators make more money has become a top priority for the social platforms as they seek to attract and retain creators.

• In February, Snap unified its Snap Stars monetization program to allow creators to earn a portion of ad revenue from both Stories and Spotlight.