Enterprise businesses collect enormous amounts of customer information every day—from purchase histories to browsing behaviors and beyond. When you factor in the longevity of established brands, the amount of data is virtually endless.

The reality is that much of this data is often underutilized, and without the right tools, these massive databases can be difficult to manage—and can quickly turn into missed opportunities.

But despite the challenges large databases create, these businesses also have a distinct advantage when it comes to innovating with AI. AI thrives on data—the more data it has, the more it can do. Large customer databases provide ample training data for AI algorithms, enabling more accurate insights, recommendations, and decision-making capabilities

This means AI can analyze customer data at scale and transform it into actionable insights, allowing brands to better understand their customers, personalize interactions, and drive growth.

How to use AI to do more with your customer data

Is your marketing automation platform setting you up to get the most out of your data?

For brands that have access to a robust database, AI enables them to quickly move from a reactive state to a proactive one—anticipating customer needs rather than responding to them.

Klaviyo offers a suite of features specifically designed to help brands integrate AI into their marketing strategies. And according to Klaviyo’s “AI 2024 Trends Report for Ecommerce Marketers,” many of these functionalities are exactly what marketing teams are looking for:

1. Predictive analytics: 47% of marketers say they want to use AI to predict customer behavior and attributes. Klaviyo’s predictive analytics feature enables brands to deliver hyper-relevant experiences that convert by analyzing individual customer profiles and spending behaviors.
2. Product recommendations: 35% of marketers want to use AI for product recommendations. Klaviyo’s personalized product recommendation tool analyzes customer data and identifies the products each customer is most likely to purchase.
3. Form display optimization: 33% of marketers currently use AI for testing and optimization. Klaviyo’s AI-powered form display optimization determines the best display times for each customer, eliminating the need for manual A/B testing.
4. Benchmarks: 49% of marketers wish to use AI to analyze their company’s performance compared to similar organizations. Klaviyo’s benchmarking feature helps brands understand how their performance stacks up against others in the industry, pinpointing areas for improvement.
5. AI for email and SMS: 45% of marketers wish to use AI to create full marketing campaigns. Klaviyo’s email AI and SMS AI enables marketers to create high-performing, compliant campaigns that resonate with customers.

Turning a challenge into a competitive advantage

As AI continues to evolve, brands with access to customer data are set up for long-term success, those who harness AI’s potential will find themselves ahead of the competition.

With Klaviyo, the future of marketing is within reach—allowing large brands to transform vast databases into actionable, valuable insights that fuel growth.