Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
Worldwide Digital Ad Spending Forecast 2024
The Light at the End of the Tunnel Has Arrived
After two years of uncertainty, the worldwide ad market has stabilized, and spending is set to accelerate. Digital advertising is looking particularly healthy, and numerous national markets—and companies—are in line for standout growth.
Key Question: What is the outlook for total media ad spending and digital ad spending worldwide and by country in 2024?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: Growth will spike in 2024 for digital ad spending, traditional ad spending, and total media ad spending. The last time all three metrics accelerated was in 2021, in the immediate aftermath of 2020’s pandemic-driven collapse.
authors
Ethan Cramer-Flood
Contributors
- Cosima Balletti-Thomas
- Associate Forecasting Analyst
- Oscar Bruce Jr.
- Senior Forecasting Analyst
- Vivian Dong
- Associate Forecasting Analyst
- Iwona Drapala
- Senior Forecasting Analyst
- Zach Goldner
- Forecasting Analyst
- Peter Newman
- Director, Forecasting
- Oscar Orozco
- Director, Forecasting
- Andrew Spink
- Forecasting Analyst
- Paul Verna
- Principal Analyst
- Jane Xu
- Associate Forecasting Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com