Retail media advertising is growing well and claiming a greater share of ad budgets around the world. China and the US still dominate the spending metrics, but several other countries are becoming significant markets. Amazon tops the revenue rankings, but its lead is not as large internationally as it is in the US.

Key Question: What is the outlook for retail media ad spending at the worldwide level, and how do the largest countries and companies compare?

Key Stat: Over 80% of worldwide retail media ad spending will happen in China and the US this year. However, the rest of the world is growing its spend more quickly, and other countries will account for an ever-increasing share going forward.

This report can help you:

• Determine market sizing (brands, media platforms, agencies, and solution providers)
• Develop media strategy and allocate budget for campaigns (brands and agencies)