With more than 4 billion people using social networks (82.0% of the world’s internet users), user growth rates will necessarily be limited in most countries in the coming years. However, individual platforms are still seeing standout growth, and user preferences are slowly shifting.

Key Question: How many people will use social networks worldwide and across various geographies in 2025, and how do the major platforms stack up in terms of usage, growth, and penetration?

Key Stat: Facebook and Instagram still lead TikTok by a wide margin despite TikTok’s fast growth in recent years. TikTok’s user base has crossed the 1 billion user mark, but it remains more than 1 billion behind Facebook.

This report can help you:

• Determine market sizing (brands, media platforms, and agencies)
• Develop media strategy and allocate budget for campaigns (brands and agencies)