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Youth and Social Media
How US Kids and Teens Use Platforms From TikTok to Snapchat to YouTube
Popularity among young people is now both a strength and a liability for the social platforms. This year, marketers will have to navigate a complex web of negative consumer perceptions, changing platform restrictions, and budding legislation that could impact how kids and teens use social media.
Key Question: How are young people using social media, and what does the growing scrutiny from consumers and lawmakers mean for marketers?
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Key Stat: Roughly half of US teens ages 13 to 17 use TikTok (49%) and YouTube (54%) at least several times daily, per an October 2023 survey from Pew Research Center.
authors
Jasmine Enberg
Contributors
- Minda Smiley
- Senior Analyst, Social Media
- Tracy Tang
- Senior Researcher
- Paul Verna
- Principal Analyst
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