Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →For Gen Z, a streaming subscription is a one-show commitment
Most employees using AI are saving less than half a workday per week
Gap’s chief entertainment officer must deliver more than viral moments
LendingTree earnings hint at the future of shopping for financial products
OpenAI announces ChatGPT tools for financial services
JPMorgan sports app deal brings financial education to Gen Z
How last year's creator trends are already changing this year's strategies
Commerce media lessons from Sallie’s new education network
OpenAI’s GPT-5.4 sharpens enterprise AI race
Can Quince outgrow its copycat roots?
About
YouTube Bets on Long and Short Content to Right Its Ship
What Marketers Need to Know About the Video Giant’s Plans to Restore Ad Revenue Growth via CTV and Smartphone Programming
YouTube’s ad business has posted losses for the past three quarters—an unprecedented slide following years of double-digit gains. This underperformance has forced the video giant to sharpen its focus in the two areas where it has the best shot at attracting ad spending and restoring growth: connected TV (CTV) and short-form video.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
YouTube is going head-to-head against premium streaming services and social video platforms.
From its longtime CEO stepping down to a plethora of competition, it hasn’t been an easy time for YouTube since mid-2022. And parent company Google’s struggles with antitrust lawsuits in the EU aren’t making things easier.
But some signs point to a potential recovery in YouTube’s ad revenues in H2 2023:
authors
Paul Verna
Contributors
- Jennifer Merritt
- Vice President, Content
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com