YouTube overtakes Disney in February TV viewing share

The news: YouTube has officially topped all TV platforms in Nielsen’s February Media Distributor Gauge report, capturing 11.6% of total TV viewing and surpassing Disney for just the second time since the rankings launched.

  • The milestone marks a 53% increase in YouTube’s share from two years ago and reinforces the platform’s growing prominence on the biggest screen in the home.
  • Disney dropped to second place, partly due to the February absence of major sports events like the NFL Playoffs and College Football Championship, which boosted its January numbers.

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