The news: YouTube is no longer just a social video platform—it’s a media juggernaut. According to MoffettNathanson, the Google-owned platform pulled in $54.2 billion in revenues in 2024, second only to Disney. In 2025, it’s expected to take the top spot, excluding Disney’s theme parks and product revenues.

MoffettNathanson estimates YouTube is worth $475–$550 billion as a standalone business—roughly 30% of Alphabet’s total value.
The equity research firm believes subscription revenues, led by YouTube TV and YouTube Premium, crossed $15 billion in 2024.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

Shoppers hate paying for return shipping more than any other part of the process

Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines

Lowe’s reaches out to Gen Alpha with new rewards program for kids

Meta faces critical questions as AI spending and regulatory scrutiny intensify

J&J launches direct-to-consumer prescription drug site with lower cash prices

The health and fitness industry’s future is subscription-first, not hardware-led

Scam exposure on social platforms threatens brands

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

How payment providers should react to OpenAI’s Instant Checkout walkback

Capital One joins finance industry layoff trend, sheds 1,100 Discover workers

About

YouTube under-monetized on TV despite leading in streaming minutes

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries