Marketing: Page 173


  • Anthropologie brings furniture customization to AR

    The apparel and home goods retailer aims to please custom furniture shoppers with a new 3-D image library and an augmented reality feature.

    By Oct. 4, 2017
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    WTS Fairway
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    Deep Dive

    Are hotels the new frontier in experiential retail?

    West Elm, Shinola, Muji and others are eager to get into the hospitality business. Will they falter in an unfamiliar endeavor — or can these brand extensions create a retail experience that replaces the traditional flagship store?

    By Lara Ewen • Oct. 3, 2017
  • Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Toys R Us launches ‘digital playground’ with AR app

    The retailer, fresh from a Chapter 11 filing, is using augmented reality to bring the in-store experience to (virtual) life.

    By Oct. 3, 2017
  • 70% of brands use Instagram influencers

    Although the ROI of influencers has been hotly debated, L2 found they drive much higher engagement rates than do brand accounts.

    By Oct. 3, 2017
  • How Walmart is simplifying building cross-platform apps

    The retailer recently debuted Electrode Native, a tool for streamlining mobile development that leverages Facebook's open source React Native.

    By Robert Williams • Oct. 2, 2017
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    Getty Images
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    Deep Dive

    Decking the halls and creating the holiday mood

    Brands often overlook the atmospheric elements of the in-store experience, but everything from music to fragrance to visuals can have a serious impact on how holiday shoppers feel while in stores — and how much they spend. 

    By Sept. 29, 2017
  • Dynamic Action takes startup honors at Shop.org

    Prescriptive analytics, which helps companies take an advised course of action on their wealth of data, may be set for its big retail moment.

    By Sept. 29, 2017
  • Dick’s scores another youth league partnership

    The Pop Warner partnership, one of many youth leagues the sporting goods retailer has joined with, could help the retailer take on a competitive market.

    By Sept. 29, 2017
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    Retrieved from Amazon on September 28, 2017
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    Amazon reimagines Echo and expands device family

    The e-commerce giant announced six new, voice-enabled products, including a much-anticipated revamped version of the original Echo smart speaker.

    By Sept. 28, 2017
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    Fotolia
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    Retailers prep for the holidays with new e-commerce services

    Radial meets the holiday rush head on with a new suite of services to help e-commerce retailers do more for their customers.

    By Sept. 28, 2017
  • REI, L.L. Bean rank among most 'human' businesses

    Companies that act more human perform better than those who don’t, acquiring more new customers, increasing customer loyalty and even raising profits, according to a new study.

    By Sept. 28, 2017
  • Burberry uses Apple’s AR tech to engage app users

    While other retailers are using augmented reality to sell their products, Burberry is using the tech to create a unique experience on its mobile app.

    By Sept. 27, 2017
  • New Macy's loyalty program nudges customers to spend more

    By rewarding shoppers that spend, the department store retailer is trying to capitalize on the 10% of customers who account for half of its business.

    By Sept. 27, 2017
  • Study: Cyber Monday now more popular than Black Friday

    Analytics firm Euclid found that holiday shoppers are most excited about the online holiday this year as the popularity of e-commerce continues to grow.

    By Sept. 27, 2017
  • PredictSpring, M.Gemi launch store associate app

    M.Gemi becomes the latest retailer to mobilize store associates with a new app that helps them assist customers face-to-face.

    By Sept. 27, 2017
  • 2 Adidas marketing execs caught in college basketball bribery crackdown

    Director of Global Sports Marketing James Gatto is among 10 individuals being charged by the U.S. Department of Justice. 

    By David Kirkpatrick • Sept. 27, 2017
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    Retrieved from Target on September 25, 2017
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    Target teams with Pinterest for visual search

    It's been a big year for visual search, and the technology is taking another step into retailer's storefronts through the Target-Pinterest partnership.

    By Sept. 26, 2017
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    Retrieved from Amazon on October 24, 2018
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    Gen Z wants more in-store tech

    The youngest generation wants more AR, VR and "just walk out" tech, and they want them within the year, according to a new study.

    By Sept. 26, 2017
  • Study: In-store shoppers want to read online reviews

    Posting consumer ratings and reviews online may seem like opening Pandora's Box to some retailers, but it can help spur new traffic and customer loyalty, according to a new study.

    By Erika Kincaid • Sept. 26, 2017
  • Lowe’s leverages Apple’s ARkit for new apps

    The home improvement retailer will add two new AR tools to its app roster early October, including a virtual tape measure app.

    By Sept. 25, 2017
  • Bed, Bath & Beyond invests 40% of capex in digital efforts

    The home goods retailer has seen digital sales growth and continues to invest on that front, despite overall struggles.

    By Sept. 25, 2017
  • Target sets $11 wages, aims for $15 minimum by 2020

    The move may reflect an acknowledgement by the mass merchant that consumers frequent businesses that reflect their values.

    By Sept. 25, 2017
  • Survey: Live video chat moves into retail

    The platform isn't just for social media anymore, as customers appear ready to engage with brands and sales people via this real-time format.

    By Sept. 25, 2017
  • Study: Influence replacing affluence as primary marketing driver

    Retailers must find new ways to access customer data and offer personalized products to reach an increasingly fragmented consumer base.

    By Sept. 25, 2017
  • Deep Dive

    How DSW tied up mobile engagement with choose-your-own-ending ads

    The shoe retailer's recent push into mobile-rich media ads includes a 'what would you do?' storyline and a tiltable lookbook. 

    By Shane Schick • Sept. 25, 2017