Marketing: Page 178


  • Pinterest helps brands engage shoppers

    Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout, according to a new study. 

    By Robert Williams • Aug. 11, 2017
  • 'Rage Grades' aim to keep rage clicks in check

    Rage clicking is a common user reaction to site performance problems and retail website operators are getting tools to understand it better.

    By Aug. 10, 2017
  • Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Fossil still waiting on the smartwatch boom

    Could smartwatches finally be ready for major market growth? Fossil, which is betting its future on wearables, sure hopes so.

    By Aug. 10, 2017
  • Salesfloor connects associates with customers via mobile messaging

    By integrating with major messaging platforms — namely Facebook Messenger, WhatsApp and WeChat — Salesfloor could help retailers support many more customers on familiar platforms.

    By Aug. 10, 2017
  • Study: 86% of CMOs plan to invest in AI, machine learning

    Almost half will spend $50 million on the tech and 25% will shell out over $100 million, but marketers still struggle with the best ways to use AI.

    By Aug. 9, 2017
  • Opinion

    7 tips to manage Gen Z employees

    Gen Z will soon dominate the workforce and retailers will need distinctly different management tools and styles to get the most from these workers, writes Salina Wuttke, senior director of marketing, North America at Deputy.

    By Salina Wuttke • Aug. 9, 2017
  • Study: 20% of marketing e-mails don’t reach the inbox

    Only 80% of commercial e-mails reach their intended targets, raising concerns for marketers who might be landing theirs in the spam folder.

    By Aug. 8, 2017
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    Deep Dive

    Gen Z goes to college: How to win this back-to-school shopper

    The largest generation in U.S. history is now in college, and retailers hoping to appeal to these digital natives need a different strategy than for millennials.

    By Aug. 8, 2017
  • Micro-influencer marketing not worth the cost

    A new study by Markerly finds that popular influencers get more engagements per dollar and might be a better investment.

    By Aug. 8, 2017
  • Alibaba, Marriott teaming up to court travelers

    The travel industry is an important growth opportunity in light of the estimated 700 million trips that China's travelers are expected to take over the next five years, the companies said.

    By Aug. 8, 2017
  • Appear Here, Square host competition for pop-up store space

    Entrepreneurs have the chance to fast-track their ideas from concept to storefront, with three winners receiving a two-week stint on a major shopping street.

    By Aug. 7, 2017
  • Study: Teen retailers see more offline engagement than online

    Though they may lack in online buzz, many of Engagement Labs' top ten teen retailers — including Old Navy and H&M — rank highly on sentiment both online and off. 

    By Aug. 7, 2017
  • Deep Dive

    Will Spark ignite Amazon as a social media leader? Just maybe

    Amazon's launch of an in-app news feed could set the groundwork for a deeper push into social media and open up new advertising opportunities. 

    By Chantal Tode • Aug. 7, 2017
  • Many shoppers ‘eager’ to use virtual reality tools

    A handful of retailers have embraced virtually reality tools for marketing, and a new study shows consumers may be ready to embrace them, too.

    By Aug. 6, 2017
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    Report: Online spending jumps 14% and outpaces traffic

    Consumer online spending jumped as mobile took more share with 57% of e-commerce sales and shoppers spent more per visit. 

    By Aug. 6, 2017
  • Study: Social media influences purchases across generations

    While millennials are the most likely to be influenced by the platform, Gen X and Baby Boomers also make social media-influenced purchases.

    By Aug. 4, 2017
  • Timberland debuts new 'Tree Lab' concept store

    The brand is dipping its toe into experiential retail with a new format that features revolving collections and an emphasis on street style. 

    By Aug. 4, 2017
  • Study: Retailers see promise in AI

    Retailers are automating customer service, but that may not mean much without integrating artificial intelligence.

    By Aug. 3, 2017
  • Wayfair amps up AR with new app feature

    Use of augmented reality in retailer apps takes another step forward with the rollout of WayfairView in the newly-released Asus smartphone.

    By Aug. 3, 2017
  • Uniqlo's newest US retail locations: vending machines

    Each of the 10 machines is six feet tall with a limited selection of basics dispensed in boxes and cans. They also represent a pull-back of the retailer's U.S. expansion ambitions.

    By Aug. 3, 2017
  • Deep Dive

    Why back-to-school shopping matters more than ever in 2017

    Some retailers will clean up — cough, cough, Amazon — but for others, it's do-or-die during back-to-school shopping season.

    By Laura Heller • Aug. 3, 2017
  • Wedding registry startup Zola partners with Backcountry

    The partnership comes as the outdoor gift category has grown 20% and the millennial penchant for experiences over stuff dovetails with the rising number of millennial marriages.

    By Aug. 3, 2017
  • Boxed closing in on 'autonomous shopping'

    Boxed is ready to do your shopping for you, with two new features that use machine learning to predict and act upon customer's perceived product needs.

    By Aug. 2, 2017
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    Study: Prime week spiked mobile purchases for other retailers

    While non-Amazon shopping apps took a hit on Prime Day itself, the day after saw a 70% surge in mobile app purchases.

    By Aug. 2, 2017
  • Shopkick pivots, offers rewards for mobile shopping on Boxed, eBay

    Groupon and Spring are also early partners as the in-store program rewards browsing and buying on smartphones for the first time. 

    By Robert Williams • Aug. 2, 2017