Hanson: Under Armour aiming to be Facebook of connected fitness

“We want to own the connected fitness community in the same way that Facebook owns the social media community and LinkedIn owns the business community,” George Hanson, VP North America e-commerce told IRCE attendees in Chicago. 

By Dan O'Shea • June 8, 2017

Will a tactical marketing strategy see turnaround for Macy's?

The embattled retailer's new CMO says the brand is focusing on local TV spots over national campaigns and tentpole seasonal events as opposed to sporadic promotions. 

By David Kirkpatrick • June 8, 2017

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Study: Store associates ready to embrace digital tools, but lack them

Roughly 25% of store associates don't feel they have the proper tech tools to do well in their jobs, and 72% say they are more likely to stick with employers that provide those tools.

By Dan O'Shea • June 7, 2017

Sephora Virtual Artist shades into cheek color try-on service

The cosmetic retailer's upgraded app moves from lips to eyes to cheeks with new features to help users choose cheek shades.

By Dan O'Shea • June 7, 2017

Amazon reportedly planning re-entry into smartphone market

More than two years after its Fire smartphone fizzled, Amazon reportedly is readying a new line of self-branded smartphones under the code name "Ice."

By Dan O'Shea • June 6, 2017

Yroo launches mobile app for in-store price comparisons

The app marks the company’s first expansion of search services to mobile and includes a barcode scanner to help consumers compare prices on the go.

By Dan O'Shea • June 6, 2017

Amazon enables app-based shopping on Fire TV

The app allows shoppers to search for items by typing in text, with the ability to filter search results by department and use many of the shopping functions inherent to the Amazon website.

By Dan O'Shea • June 5, 2017

EBay launches 'Fill Your Cart With Color' campaign

While color is a theme of the campaign, which features a new TV spot and an approach across TV, cinema, OOH, display and social, the rainbow-painted eBay logo is being scaled down.

By Daphne Howland • June 5, 2017

Meijer's charitable outreach goes digital with new campaign

The Midwestern retailer identified sponsored products in its Produce For Kids initiative through its online shopping and digital coupon platforms.

By Keith Loria • June 5, 2017

A.T. Kearney: India now top country in the world for retail investment

Shopping via smartphone will account for the majority of online retail sales in developing countries in the coming years, according to the firm's Global Retail Development Index.

By Dan O'Shea • June 4, 2017

Hollar fuels expansion with consumables from 7 brands

The mobile commerce dollar store plans to grow its SKU count by 500% by the end of the year to reach an estimated 18,000 SKUs.

By Dan O'Shea • June 4, 2017

Toying with STEM: Marketing educational toys, kits isn't all fun and games

As Amazon and other retailers push into the STEM toy market with subscription services, growth opportunities and challenges abound.

By Dan O'Shea • June 1, 2017

Adidas taps Kendall Jenner as its latest style ambassador

Via a tweeted reply containing just a blue heart, Adidas seemed to confirm the news announced by the reality-television star turned model.

By Daphne Howland • June 1, 2017

Mary Meeker: Store closures could break a 20-year record, reach 7K this year

Technology is a firmly established driver of commerce and marketing, making Mary Meeker’s report essential viewing for retailers, regardless of sales channel.

By Daphne Howland • June 1, 2017

Meeker: Lines blur between ads, content, products, transactions

The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities. 

By Chantal Tode • June 1, 2017

Best Buy revamps smartphone shopping in-store, online

In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.

By Dan O'Shea • May 31, 2017

Report: Amazon Prime's 'Style Code' live fashion show canceled

The program launched about a year ago as the digital answer to home shopping television, but its social media accounts have been suspended and employees were given notice.

By Daphne Howland • May 31, 2017

Dunkin’ Donuts integrates Masterpass with mobile app, loyalty program

In its latest mobile commerce move, the company is enabling Mastercard's digital payment service to be used to refuel customers' virtual loyalty cards.

By Dan O'Shea • May 30, 2017

Snapchat parent snaps up a drone startup

But how does Ctrl Me fit into Snap's larger plans of being a "camera company"?

By David Kirkpatrick , Peter Adams • May 30, 2017

Family Dollar to roll out revamped stores and private brands

The chain's parent company plans to renovate 250 stores and introduce Home Line and Katoomba Candy Co. brands to its portfolio.

By Keith Loria • May 30, 2017

Home Depot, Lowe’s flex omnichannel strength

Home improvement retailers are proving to be ahead of the game in executing omnichannel strategies, enabling shoppers to easily pick up online orders in stores, among other things.

By Dan O'Shea • May 30, 2017

Study: Many smartphone sessions start without aim, giving retailers an opportunity

Nearly half of mobile sessions begin with no particular app in mind, while about 19% of sessions begin after users have received a push notification from an app, Mobile Posse data show.

By Dan O'Shea • May 29, 2017

StepsAway opens up mobile CRM to brick-and-mortar retailers

The company's new mobile solution aims to help retailers give shoppers personalized mobile offers in real time while they are visiting stores.

By Dan O'Shea • May 29, 2017

Google Assistant now controls Geeni smart light bulbs

The company’s move rivals Ikea's recent push into the smart home market — which some onlookers say will take off this year.

By Dan O'Shea • May 25, 2017

Pinterest pins monetization hopes on autoplay promoted video

Adidas, J.C. Penney and L'Oréal Paris are among the brands that have tested new video ad options on the social media platform.

By Rob Williams • May 25, 2017