Buyable Pins now feature price-drop notifications

Pinterest's latest revenue-generating idea alerts shoppers to lowered prices. 

By Ian P. Murphy • Dec. 18, 2015

Why beacons' bright light dimmed in 2015 — and what's next

Beacons were the hot tech of 2015 that no longer seem so alluring. But retailers with a broader mobile strategy could still find them useful.

By Daphne Howland • Dec. 17, 2015

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

E-commerce tech company Mabaya wins $2.5 million in seed funding

The targeting software helps sites monetize online "shelf space."

By Ian P. Murphy • Dec. 16, 2015

Matching user interest, Pinterest to concentrate on retail advertising

The bulletin board's support of retail advertisers is based off the majority of pinning activity. 

By Ian P. Murphy • Dec. 16, 2015

For Net-a-Porter's first iPhone app, users will pay for content

Net-a-Porter’s new iPhone app joins its existing print and iPad versions and will be free to download, which will be both ad- and subscriber-supported.

By David Kirkpatrick • Dec. 15, 2015

The North Face's product search is now more like a conversation

The computer filters selections based on question-and-answer sessions. 

By Ian P. Murphy • Dec. 15, 2015

Are New York's extravagant holiday windows worth the effort?

A longtime tradition, New York's department store holiday displays still draw the crowds. But what about sales? 

By Kelsey Lindsey • Dec. 14, 2015

Kohl's 'Yes2You' loyalty program is fashioning results

The chain's loyalty initiative sources 80% of purchases to existing customers. 

By Ian P. Murphy • Dec. 14, 2015

Retail ads, both controversial and not, pull in engagement this season

Bloomingdale's and Endeka ads lead in creating social media conversations so far this year. 

By Ian P. Murphy • Dec. 14, 2015

Amazon pitches Prime membership with miniature horse's help

The lonely animal's anguish is assuaged by the two-day delivery of a pet door from Amazon. 

By Ian P. Murphy • Dec. 11, 2015

Wal-Mart CMO to step down amid plans for broad marketing overhaul

The retailer will bring on longtime Target veteran Michael Francis as a marketing consultant.

By Kelsey Lindsey • Dec. 10, 2015

Study: 50% of shoppers searching Amazon make a purchase

Another study finds a huge Amazon search advantage. 

By Daphne Howland • Dec. 10, 2015

Amazon introduces 'Expert Articles' to support products

The themed articles spotlight products available in various categories. 

By Ian P. Murphy • Dec. 9, 2015

Giving Tuesday: How retailers used the holiday to lift customer engagement

The socially responsible answer to Black Friday offers retailers a powerful branding opportunity. 

By Ian P. Murphy • Dec. 9, 2015

Pinterest scoops up The Hunt, Pext to lift e-commerce and ad offerings

Pinterest is banking on its newly-acquired team members from The Hunt and Pext to help bolster organic and promoted searches.

By David Kirkpatrick • Dec. 9, 2015

Instagram's Marquee ads produce big boost for Michael Kors

Advertising recall jumped more than 20% in four countries on the ads. 

By Ian P. Murphy • Dec. 9, 2015

#AskLaneBryant Twitter discussion goes awry

Many customers took the opportunity to complain about high prices, low quality, and a lack of style they say the retailer brings to plus-size women.

By Daphne Howland • Dec. 9, 2015

E-commerce brings a boost to Girl Scout cookie sales

The organization stemmed sales declines with its first-ever Digital Cookie program.

By Ian P. Murphy • Dec. 9, 2015

Coupon offers up 15% Black Friday weekend

RetailMeNot says almost 70% of deal-seekers used mobile devices.

By Ian P. Murphy • Dec. 8, 2015

Nike inks first-ever lifetime deal with LeBron James

James has been signed with Nike for 12 years, but this deal shows that the sportswear retail company believes he’ll be a draw well beyond his playing days.

By Daphne Howland • Dec. 8, 2015

Aldo focuses on creatives, not shoes, for new Instagram campaign

The brand's 588,000 followers will see a chef, a floral arranger, a designer, and a photographer "Inspired by Aldo."

By Ian P. Murphy • Dec. 8, 2015

Zappos new ad surprises 1,900 Hanover households with gifts

Zappos employees deliver boxes full of merchandise under the cover of darkness in the new video.  

By Ian P. Murphy • Dec. 7, 2015

Michael Kors partners with Tasting Table for shoppable content

Feature in the online magazine Tasting Table features cocktails, Kors click-throughs.

By Ian P. Murphy • Dec. 4, 2015

Nick Cannon to lead creative for reborn RadioShack

The entertainer will develop new products and events for the struggling electronics retailer. 

By Ian P. Murphy • Dec. 3, 2015

3 'Cyber Week' takeaways for marketers

Promotions are being stretched out, Black Friday crowds are moving online, and mobile is having a big holiday season.

By Natalia Angulo • Dec. 2, 2015