Offline personalization just as important as email: report

While marketers experience huge uplift in conversion with offline personalization, only 23% of client-side marketers worldwide utilize the channel. 

By Kelsey Lindsey • Jan. 14, 2015

Study: Snapchat ads are working

After hesitation on how they would be received, a study shows that 44% of Snapchat's Brand Story viewers enjoyed the ads. 

By Wendy Parish • Jan. 14, 2015

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Salesforce: 70% of marketers to increase social media ad spending in 2015

In a survey of 5,000 marketers, 70% said they also plan to increase content marketing in the new year. 

By Wendy Parish • Jan. 14, 2015

Big opportunity for retailers: Solving shopping cart abandonment

It's maddening that so many shoppers leave their online carts without buying. But the problem is fairly well understood, so there are things a marketer can do.

By Daphne Howland • Jan. 12, 2015

Tiffany & Co. features first same-sex couple in engagement ad

With its iconic Tiffany setting, the retailer helped define engagement rings; now it's showing the world how modern couples look.

By Daphne Howland • Jan. 11, 2015

Study: Majority of in-store mobile shoppers look to devices over employees for help

Shoppers are increasingly favoring mobile devices to obtain information while in stores, rather than asking for help from employees. 

By Kelsey Lindsey • Jan. 7, 2015

5 digital marketing trends to watch in 2015

It's a new year for digital marketing—here are some things to watch out for. 

By Mattie Quinn • Jan. 7, 2015

Lessons learned: 3 takeaways from the holiday season

Holiday sales pretty much lined up with expectations in 2014. But what lessons did retailers learn to help them succeed in 2015?

By Daphne Howland • Jan. 5, 2015

First programmatic ad platform for Apple Watch launches

Mobile marketing firm TapSense is confident, despite an uncertain wearables market. 

By Wendy Parish • Jan. 5, 2015

Target's Annie ads draw ire

Target's choice of models for its Annie-themed line has sparked an online petition demanding the removal of in-store ads. 

By Daphne Howland • Jan. 2, 2015

Mobile ads poised to 'explode' in growth: BI Intelligence

Mobile commerce growth looks like it will be matched by mobile advertising growth.

By Daphne Howland • Dec. 23, 2014

RadioShack marketing chief leaving

Chief marketing officer Jennifer Warren has departed the struggling retailer’s ranks.

By Daphne Howland • Dec. 21, 2014

Twitter adds mobile marketing capabilities

Marketers can now target users according to their specific carriers and devices.

By Daphne Howland • Dec. 18, 2014

Rite Aid testing 3-D kiosks

Shoppers in New York and Los Angeles will be able to view wellness information and receive promotions via enhanced images.

By Daphne Howland • Dec. 18, 2014

Rent the Runway rebrands

The fashion rental company has partnered with Redscout to revamp its voice, logo, identity, and more. 

By Kelsey Lindsey • Dec. 16, 2014

Lowe's ups the ante on digital strategy

Working with native tools on Vine and Instagram, Lowe's customers can view home improvement projects from their inception to completion.

By Kelsey Lindsey • Dec. 16, 2014

Google buy button in the works

The company has a long way to go before implementing the e-commerce tool, but it would make a world of sense.

By Daphne Howland • Dec. 16, 2014

10 companies that 'won' retail in 2014

Not all of these retailers had the biggest sales numbers of the year—but they caught our eye for a number of other reasons. 

By Daphne Howland • Dec. 15, 2014

Nordstrom picks new media account agency

Nordstrom may want to go in a more digital direction with its new choice. 

By Karen Talley • Dec. 11, 2014

Best Buy apologizes for 'Serial' tweet

The electronics retailer tried to take advantage of the hype surrounding the hit podcast, but just stuck its foot in its mouth.

By Wendy Parish • Dec. 11, 2014

Instagram surpasses Twitter with 300M monthly users

The photo-sharing app also said that it will start verifying brand accounts. 

By Mattie Quinn • Dec. 11, 2014

New York City's spectacular holiday windows

With holiday sales vital to the retail business, the holiday storefront may be more important than ever. Here, some New York City retailers that take the cake when it comes to holiday exhibitions.

By Daphne Howland • Dec. 10, 2014

EBay's iPad app takes on Pinterest look

EBay wants to draw in more business by changing the look of its iPad app to look less like Amazon's webpage. 

By Karen Talley • Dec. 10, 2014

Lessons learned: Early marketing takeaways from the holiday shopping season

It isn't enough to promote merchandise on the shelves this holiday season. Retail marketers should also heed lessons learned during the busiest shopping time of the year.

By Karen Talley • Dec. 10, 2014

New software targets in-store social media interactions

The maker of a new digital software program says it can up conversions from shoppers' in-store social media interactions. 

By Karen Talley • Dec. 10, 2014