While Asia-Pacific is no longer the global leader in retail sales growth, the region remains home to many of the fastest-growing markets, underscoring its economic dynamism and wide-ranging digital maturity. Even with geopolitical tensions and uncertainty over US tariffs, Asia-Pacific’s share of total retail sales will continue to rise, narrowing the gap with the US.

Key Question: How quickly will retail and ecommerce sales grow in Asia-Pacific markets?

Key Stat: The difference in retail sales between China and the US will shrink by about a fifth between 2025 to 2029, from $1.252 trillion to $1.080 trillion.