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Key stat: Social media is the most effective B2B channel for driving revenues in 2023, according to 60% of US B2B marketers, per Wpromote and Ascend2.

Beyond the chart:

• Younger B2B buyers are driving digital-first marketing strategies as they become more engaged in the buying process, according to our 2023 B2B Social Media Marketing report.
• While LinkedIn is the most popular social network used by B2B marketers worldwide, video-based platforms like YouTube and TikTok are also good for engaging B2B buyers, especially younger ones.

Use this chart:

• Justify diverse ad spend on social media platforms.
• Advocate for B2B marketers to try more video-focused social strategies.
• Illustrate why B2B marketers need to be on LinkedIn.

More like this:

• B2B Social Media Marketing (Insider Intelligence subscription required)
• Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies
• LinkedIn ushers in new efficiencies with AI-generated copy suggestions
• Closing the loop: A buyer’s guide to retail media ad types

More Chart of the Day:

• 7/18 - Top 10 countries on Threads
• 7/17 - $600 billion ad question
• 7/14 - AI and market analysis
• 7/13 - Don’t fear the AI
• 7/12 - B2B’s LinkedIn the chain