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Key stat: In Threads’ first week, 33.5% of app downloads came from India, followed by Brazil (22.5%) and the US (16.1%), according to data.ai.

Beyond the chart:

• For context, 19.1% of Instagram’s users worldwide are in India, 7.9% are in Brazil, and 9.5% are in the US, according to our forecast, showing that Threads’ audience may be different than Instagram’s.
• People in the EU can’t use Threads due to privacy issues Meta has faced in the region. Threads collects extensive data on its users.

Use this chart:

• Determine who makes up Threads’ 100 million-plus downloads.
• Prepare for when ads eventually launch on Threads.

More like this:

• 5 things to know about brand marketing and the future of ads on Instagram’s new platform, Threads
• Threads’ user engagement decline could spell trouble for advertising potential
• June and July ad updates from Google, Meta, and others highlight retail media, targeting tools, and social media
• Report: Threads Is Here (Insider Intelligence subscription required)

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