Key stat: Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center.

Beyond the chart:

• This chatbot preference is already shaping commerce habits. In fact, 61% of Gen Z shoppers have used AI tools to help with a purchase in the last year, according to a September 2025 survey from PayPal.
• Meanwhile, AI adoption among Gen Z keeps climbing. Goldman Sachs found last year that 97% of its Gen Z interns now use AI in their personal lives, up from 86% in 2023.

Use this chart: Drop this into youth marketing decks to show where Gen Z's AI habits are forming. Use it to benchmark your brand's AI integration strategy. If you're building on anything other than ChatGPT, you're swimming upstream with teen audiences.

Related reports

• Gen Z Technology and Media Preferences 2025 (EMARKETER subscription required)
• GenAI User Forecast 2025 (EMARKETER subscription required)

Methodology: Data is from the December 2025 Pew Research Center report titled "Teens, Social Media and AI Chatbots 2025." 1,458 US teens ages 13-17 were surveyed online during September 25-October 9, 2025. Respondents were recruited via their parents through Ipsos KnowledgePanel, a probability-based web panel recruited primarily by address-based sampling. The survey was weighted to be representative of US teens ages 13 to 17 who live with their parents by age, gender, race and ethnicity, household income, and other categories. The margin of sampling error for the full sample is +/-3.3 percentage points at the 95% confidence level. Oversamples were conducted for non-Hispanic Black and Hispanic respondents. The research was reviewed and approved by the Advarra IRB.