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Key stat: US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023.

Beyond the chart:

• US mobile gaming ad revenues will reach $6.67 billion this year, growing 12.0% over last year.
• Mobile games still rely on advertising for revenues, but in-app purchases will generate much more money and, by our estimates, exceed $20 billion in the US this year.
• Hypercasual games like Candy Crush are particularly effective at driving ad revenues.

Use this chart:

• Evaluate mobile ad spend strategy.
• Determine how to prioritize mobile for gaming ads.

More like this:

• Mobile still dominates the in-game ad landscape, but big changes are afoot
• Hollywood turns to gaming to expand franchises, but it’s a rough transition
• 7 trends affecting mobile advertising in 2023
• In-Game Advertising 2023 (Insider Intelligence subscription required)

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