Insurance Trends to Watch in 2025

AI, Cybersecurity, and Changing Legislation Will Offer Growth Opportunities Amid Profitability Struggles

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About This Report
As penetration weakens and margins shrink, insurers across business lines will prioritize emerging growth areas in 2025—including novel technologies—strategic marketing efforts, and leveraging favorable legislative changes.
Table of Contents

Amid rising costs and an escalating risk climate, insurers will pursue new areas of growth and profitability. Top opportunities will include younger demographics for life insurers, climate-stricken regions for homeowners insurers, claims automation for health insurers, and cyberattack coverage for property and casualty (P&C) providers.

authors

Maria Elm

Contributors

Suzy Davidkhanian
VP, Content
Eleni Digalaki
Rajiv Leventhal
Tiffani Montez
David Morris
Principal Analyst
Amy Rotondo
Director, US Research
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Julia Woolever
Ali Young
Senior Copy Editor
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